Well

One of the oldest beauty brands in the world. in 1880 it was first introduced by Franz Stroher, a young German hair stylist who inspired the hair care industry. We support his ambition to share his passion and vision by fostering the creativity that turns the fashion world's fantasies and dreams into reality.

Hairdressers and beauty salons offer a wide range of professional hair care and styling products, hair dyes, bleaches and permanent curling products under this brand. One man's vision today inspires more than 4 million professionals in the industry and countless people with beautiful hair around the world.